In its determination to maintain its dominance of the local cornflakes market, NASCO Group, one of the foremost manufacturing concerns in the country has relaunched its flagship cereal brand, NASCO cornflakes brand. The new pack comes with a brand new exotic pack design. The event which took place at Eliel Events Centre, Rayfield Jos, Plateau State attracted dignitaries including captains of industries, key partners (distributors of NASCO products) and consumers.
The Executive Governor of Plateau State, Honourable Simon Bako Lalong, who unveiled the new pack extolled the consistent and immense tax compliance contributions of NASCO Group to the socio-economic fortunes of Plateau State in particular and Nigeria as a whole. Represented by Mr Thomas Chollom, Permanent Secretary, Plateau State Ministry of Commerce and Industry; he commended NASCO Group for partnering with the state government in decongesting the labour market, seeing that NASCO remains and continues to expand its profile as the largest private sector employer of labour in Plateau State and northern Nigeria.
He encouraged NASCO management not to relent despite the odds, promising that the state government will also continue to work round the clock to provide job opportunities for its teeming youths. He urged small and medium scaled businesses in the state to model the success story of the NASCO Group.
In his welcome address, Chief Marketing Officer, NASCO Marketing Department, Mr Nasir Khan explained that the drive behind the re-launch and unveiling of the new pack followed the recent endorsement of the NASCO range of Cornflakes by the Nutrition Society of Nigeria, as a “ready-to-eat cereal meal, enriched with vitamins and minerals.”
“We are confident and bold to celebrate the fact that NASCO cornflakes range is one of the flagship brands from the stable of NASCO Foods Limited (a subsidiary of NASCO Group). The recent endorsement which has culminated in this re-launch today is unique against the backdrop of the huge endorsement by the Nutrition Society of Nigeria. Today NASCO Cornflakes is the only indigenous cornflakes brand to be so endorsed.’’
Chairman/CEO NASCO Group, Dr Attia Nasreddin in his remarks reiterated the commitment and abiding faith of the group in Nigeria’s economic well-being and renaissance. He noted that NASCO has maintained over five decades of significant leadership role in the fast moving consumer goods (FMCG) category in Nigeria, by providing the quality life to the teeming Nigerian population.
Going down memory lane, he recalled that “production of the NASCO Cornflakes brand started in 1983 and was introduced to the Nigerian market in 1985. It thus became the first indigenous cornflakes breakfast cereal brand in Nigeria; and that “since inception, the NASCO Cornflakes brand has continued to source top quality, locally produced grains as its major raw material” and that “NASCO Cornflakes had thus far undergone three life cycles and rebranding processes; the first in 2004, then in 2008 and 2010 and now in 2015” whilst concluding that “through these phases, we have continued to ensure that we provide our consumers with the nourishing goodness…anytime.”
Chairman of the occasion and National President of the Manufacturing Association of Nigeria (MAN), Dr Frank Jacobs asserted that the new NASCO Cornflakes pack does just not imply a better packaging aimed at creating a new look or improving aesthetics alone, but that this was an improved quality of the product itself. He added that the re-launch by NASCO was a wakeup call to other manufacturers in the country to continuously try to improve the quality of their products and a strong competitive edge, especially in the face of fierce global competition; more so with the impending threat of the Economic Partnership Agreement which the European Union is trying to pressurize Nigeria into.
Dr Jacobs advised manufacturers in the country to deepen the manufacturing industry by undergoing a paradigm shift; a shift away from assembling and packaging activities, into core manufacturing processes which involve the actual conversion of the abundant local raw materials into the goods needed in the country. He commended NASCO Group for leading the pack in this needed paradigm shift.
Highlight of the event was the re-launch and unveiling of the new look Cornflakes brand, which was performed by the Special Guest of Honour and National President of Nutrition Society of Nigeria, Professor Ngozi Nnam. She admonished consumers to ensure that NASCO Cornflakes is always on their breakfast, lunch and dinner menu so as to enjoy the nourishing goodness provided by the brand.
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